What “Red Pill” Companies Know about Social Media

I was recently at a symposium in New York and had the chance to hear John Moore, author of Tribal Knowledge, speak on how to embrace online conversation.  He provocatively framed it up in the context of companies making the choice Neo made in The Matrix.  Are you going to take the blue pill and [...]

Is Social Media worthwhile?

Recently went to a conference in DC on TechnoMarketing, given by Dana VanDen Heuvel from the Marketing Savant Group under the auspices of the AMA.
For anyone looking for a good drink from a firehose on the world of Social Media and Social Network Marketing, this is a good one to go to. It’s a broad [...]

Is social media really for everyone?

In Is Social Media Really for Everyone? posted by Chris Cunningham and Blake Cahill (DM News Sept 1, 2008), they discuss whether the time is right to engage.
I say, Engage!
Social media is as old as the hills – people have been sharing advice and stories about their plans and experiences and helping each other make [...]