To blog or not to blog, that is the question

Christ Brogan, one of the best bloggers I read regularly, has compiled some great advice about just about every blogging question you might have.  This isn’t a new post of his, but it is a timeless one that I think is worth browsing through for anyone thinking about blogging.   It has lots of advice that [...]

Waste Not Waste Not: The Case for Social Media in High Involvement Categories

Traditional marketing channels waste a lot of impressions.  And impressions are money.  They generate money but they cost money.  Sometimes a lot of money.
In BoldMouth’s opinion, unless someone is in the market for a product or service and at the pivotal point of seeking information about the alternatives, they are relatively immune to advertising messages. [...]

Power to the People: Adding Advocacy to your Marketing Toolbox with Social Media

So is marketing out of control?
No!  It’s just spinning into a new orbit with new rules of engagement. 
In this new orbit, brand marketers share communication about their brand and their products/services with the people who use them.  So the more touch points the marketers access, the more the messaging can become aligned.
Anything you are trying [...]

Hot Topic or Hot Air?

Why do people find it compelling to post their thoughts on the web for all and sundry to read? Is it just a supreme demonstration of self-aggrandizement? After all, who are you?! Why should anyone be interested in what you have to say?!
Well, as one such person, I like to think that [...]