The Facebook Generational Divide

Today’s post on the Inside Facebook blog got me thinking about how Facebook users’ behaviors vary based on what age demographic they fall into. It’s no surprise that the numbers reflect that typical Facebook users don’t interact with a large percentage of their friends directly (only about 5-10%). And it’s not surprising because [...]

Friending Up Your Customers: Borrowing the language of social networking to be a better marketer

Jason Falls has a blog post that went up yesterday in which he starts out with the statement: “The American, and even world, consumer got tired of being talked at and has demanded to be spoken with.”
His blog is long but worth glancing through. At the end he poses the question: “How can your [...]

My Case for Twitter (Tweet me!)

Twitter. Tweets. Tweeps. Hashtags. RT’s, D’s, and @’s.  Can somebody please decode this for me?
Well, actually, with almost 6 million visits to Twitter.com in January, 2009, this lexicon is becoming quite commonplace.  The popular micro-blogging site that allows users to update their status in 140 characters or less has evolved significantly over the last several [...]

For-Profit Schools Feel the Burn

I’ve been spending time looking at a new category lately: for-profit colleges.  There are two kinds; career colleges (technical trade schools) and on-line colleges.  These schools are growing rapidly – a recession provides time and incentive for people to prepare themselves for a new position as the recovery begins.  However, these organizations have some challenging [...]

BoldMouth CMO, Polly Black, to the rescue @ Charlottesville’s Quadruplicity

Nowadays, everywhere you turn people are talking about social media.  Did you see that new YouTube video?  Can I friend you on LinkedIn?  Do you have a Facebook page?  How many people are following your Tweets?
With so much talk about these tools, it’s hard to figure out your own place in the social media world [...]