Will the Twitter Phenomenon die when everybody goes back to work?

Yesterday, our CEO, Scott, showed me this cartoon from the web series “SuperNews!” that pokes fun at the sudden onslaught of Twitter popularity and how ridiculous a trend it is. It got me thinking about the whole debate surrounding Twitter and whether it is actually a productive use of time or a hindrance to [...]

Don’t Just Jump on the Social Media Bandwagon- Create your own path

On Monday, a study released by the Aberdeen Group showed that more and more marketers are directing money towards social media advertising for 2009.  Phew!  It’s refreshing to know that companies actually are still spending money on marketing, period.  (Kidding).  But in tough economic times, it’s no wonder that marketers are still a little hesitant [...]

The New Door-to-Door Marketing: Would You Like to be My Facebook Fan?

As I discussed in my previous post, “The Facebook Generational Divide,” different age demographics use social media (namely, Facebook) in extremely different ways, which inarguably has implications on how they consume advertising messages. So, what do these varying behaviors mean for companies looking to interact with their consumers via Facebook?
Firstly, if you didn’t already [...]